The Catbird 2020 Valentines Day direction was
designed to be unexpected. We did not want
to rely on the expected red and pink palette.
Instead, a formal script paired with neon green
was used as a nod to our engraving style
and hand written love letters.
The identity was translated across the website
homepage, the Valentine’s Day Gift Guides social
media posts, stories, emails and promotional products
that were sent with orders during the holiday.
Creative Direction: Leigh Plessner
Art Direction: Alice Chaosurawong
Photography: Teddy Telles