In the fall of 2019, Catbird opened a third
storefront in lower Manhattan. The new store
was coined the “Winter Market”, offering a small
selection of jewelry and gifts before the full
store opening slotted for the Spring of 2020. 

The identity was created to fit within the
existing Catbird brand, but was paired with
light hearted illustrations of ring boxes, bows
and snow flakes. These illustrations could be
easily swapped out depending on the time of
year, making it a versatile brand mark. 

The store opening party was filled with
customers carrying Winter Market totes
while eating Catbird themed pizza. 

Creative Direction: Leigh Plessner
Art Direction: Alice Chaosurawong